Common questions

Here are a few common questions that we're asked obout our service...

Q. Why is using Inform free?

When your insurance plan starts Inform receives payment from the insurance company that you choose, that's why you don't need to pay us. Inform is totally upfront about sharing details regarding this with our clients - and if you have a question about this just ask!

Q. Is Inform ‘cut-price’ online insurance?

Your cover will always be competitively priced, and your budget is a key consideration when we recommend an insurer or plan. However, we won't recommend a plan just because it's the cheapest (it needs to offer solid cover and value for money first). A quick example might illustrate our approach - let’s say you were buying a seatbelt for your car. You’ve got the choice of two shops…

• Shop One

The first shop is focussed on price. They send you into their warehouse to pick your own seatbelt. You’re responsible for choosing the right model for your car, for installing it, for maintaining it, for making sure it works in the event of a crash, and for deciding when to replace it. Because you take responsibility for these decisions the store offers you a 15% discount. 

• Shop Two

The second shop is focussed on providing its customers with ease and peace of mind. They know that their customers want value for money, but also want a seatbelt that will do its job in a crash. So, rather than providing a 15% discount, they provide their clients with advice, installation, maintenance, and regular testing. 

Inform is more like the second shop. Our clients understand the importance of advice and ongoing service (and like you, they probably have better things to do than spend a chunk of time going cross-eyed over insurance fine print!).

Insurance only matters at claim time - our approach is to make sure the protection you're paying for is going to be there when you need it most.

Q. How do you select which insurance option is right for me?

Your insurance recommendation is based on your situation and needs. We use in-depth independent research as well as our own expertise to make sure you get solid cover at the right price.

Here are the things that we look for (in no particular order):

• Price today - is the plan fairly priced compared to the market?
  
• Long-term price -are price hikes likely? (The plan that’s the cheapest now probably won’t be the cheapest in 5 or 10 years time)
  
• Definitions used in the policy - how do these relate to your needs and situation?
  
• Underwriting - when medically assessing the application, how fair and flexible is the insurer?
• Claims - how financially stable is the company and, just as important, how quickly and fairly do they pay claims?
  
  

Q. Will you recommend the cheapest plan? 

Value for money is the key. We always take price (and your budget) into consideration when making a recommendation, but we don’t recommend low grade plans that bring nasty surprises at claim time. Cheap insurance that doesn't perform when you make a claim is the most expensive insurance of all.